In this episode of the podcast Joe talks to world famous author Heidi Murkoff. They discuss her book "What to Expect When You're Expecting", how she has grown her brand from one book to an entire "What to Expect" brand, and the current focus on #BumpDay
About Heidi Murkoff
It all started with a baby and a book. Heidi Murkoff conceived the idea for What to Expect When You’re Expecting during her first pregnancy, when she couldn’t find answers in the books she turned to for much-needed advice.
Just hours before delivering her daughter Emma, Heidi delivered the proposal for a pregnancy guide that would help other expectant parents sleep better at night. She was a mom on a mission — a mission that was only getting started.
Dubbed the “pregnancy bible,” What to Expect When You’re Expecting has more than 22 million copies in print. Now in its 5th edition, the book hit a publishing milestone in June of 2015 when it became the longest-running title of all time on The New York Times bestseller list, a record it still holds. USA Today has named it one of the most influential books in a quarter century — also reporting that it is read by 93 percent of women who read a pregnancy book.
In 2015, The What to Expect Project debuted the social campaign #BumpDay with founding partners International Medical Corps, 1,000 Days and the United Nations Foundation Universal Access Project and in collaboration with WhatToExpect.com. The campaign celebrates beautiful bumps and healthy pregnancies around the world, while raising awareness about the urgent need to end maternal deaths and to advocate for improved maternal-health care both in the U.S. and globally. #BumpDay encourages moms to post photos of their bumps while sharing messages of support for moms – and has generated hundreds of thousands of posts on Facebook, Twitter and Instagram, including from such influencers as Olivia Wilde, Christy Turlington, Coco Rocha, Brooklyn Decker, Pharrell Williams, TV personalities Sarah Haines, Jessica Moore, and Jenni Pulos, as well as numerous policymakers.
The total reach across all social platforms for #BumpDay 2018 was over 33 million. In 2020, #BumpDay received mentions from Forbes and the Rickey Smiley Morning Show, and numerous leading domestic and global health entities and organizations were actively involved, among them the U.S. Centers for Disease Control and Prevention, March of Dimes, the National Partnership for Women & Families, the National Association of County Health Officials, mothers2mothers, Project Hope, the Hunger Project, Pathfinder International, and Jhpiego.
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